About MOATS

The modern travel industry runs on video and travellers trust each other

MOATS turns the people already standing in front of your view into the creators of your next campaign. Here is the thinking behind it, and how it works.

Why authentic video outperforms the glossy shoot

This is not a hunch. Across travel and retail, content made by real customers consistently beats polished brand imagery on the numbers that matter.

71%

of travellers say video influences their choice

Against just 24% for static images, making video close to three times more influential, according to an Expedia study.

Expedia

2.5x

more likely to trust UGC over brand content

Trust runs highest for user generated video and images, and 92% of consumers trust organic UGC more than traditional advertising.

Nosto

29%

lift in web conversions on campaigns using UGC

Swapping professional product shots for customer photos has been reported to lift ecommerce conversion by up to 25% on its own.

Flowbox

5 hrs

of travel content consumed before a trip

Travellers spend more than five hours with travel content in the 45 days before they go. Your library is what they find.

Mize

Figures are drawn from published industry research. Follow the source on each card to read the original.

Good UGC is genuinely hard to get hold of

Every travel brand knows it needs authentic video. Actually sourcing it is where it falls apart.

Shoots are expensive and dated on arrival
A production crew costs real money, takes weeks to schedule, and gives you a fixed set of assets that start ageing the moment they are delivered.
Working with creators is a negotiation every time
Finding them, briefing them, agreeing a fee, chasing delivery, then doing all of it again next quarter.
Licensing and rights are the real risk
Reposting a guest video you found on social is not the same as owning the right to use it. Rights, usage windows and territories are where legal says no.
Stock footage is not your property
Generic imagery shows a hotel, a beach, a conference. It does not show yours, and audiences can tell.
Nothing is checked before it goes out
Authenticity, quality and suitability all need a human to look before anything is published under your name.

So NaviSavi built MOATS

MOATS stands for

Media Organization Acquisition and Tagging System

MOATS is a simplified way to create and build your own user generated content library. It turns your attendees, guests and passengers into content creators.

You generate a QR code and display it wherever your audience already is. They scan it, upload a short video from their own phone, and agree to your terms as they do it. No app to install, no account to create.

Every video arrives in one place for you to approve or decline. What you approve is yours to download and use across your website, your apps, your social media and your campaigns.

How it works, in more detail

01
Generate and display your QR code
MOATS gives you a QR code and a printable card for your account. Put it on screens, badges, table cards, room keys, seat backs, or a stand at your event. One code, as many places as you like.
02
Your audience uploads, on their own phone
Scanning opens a page branded to you. They add up to five short videos, enter their details once, and accept your terms and conditions before anything is submitted. Consent is captured at the point of upload, which is what makes the result usable.
03
You approve what you want
Everything arrives in a pending queue. Watch each video, then approve or decline it. Nothing can be downloaded until it has been approved, so nothing leaves the platform without a human decision behind it.
04
Your library grows, and stays yours
Approved videos sit in your library, rights cleared and ready to use. Feature the best of them, sort them into playlists, and download them whenever a campaign needs feeding.

The point is control

You have the guests. You have the venue, the event, the route, the view. What you have not had until now is a way to turn that into a library you own.

MOATS puts you in control of the whole chain: who contributes, what gets approved, where it ends up. The library is never finished, because every event and every season adds to it.

Rights cleared at the point of upload, not argued over afterwards
Your property, your event, your people, not stock footage
A library that keeps growing instead of a shoot that keeps ageing
Nothing published without your approval

Start building your library

Create an account and generate your first QR code, or watch the two minute demo first.

So NaviSavi built MOATS

MOATS stands for

Media Organization Acquisition and Tagging System

MOATS is a simplified way to create and build your own user generated content library. It turns your attendees, guests and passengers into content creators.

Every video arrives in one place for you to approve or decline. What you approve is yours to download and use across your website, your apps, your social media and your campaigns.

How it works, in more detail

Generate and display your QR code

MOATS gives you a QR code and a printable card for your account. Put it on screens, badges, table cards, room keys, seat backs, or a stand at your event. One code, as many places as you like.

Your audience uploads, on their own phone

Scanning opens a page branded to you. They add up to five short videos, enter their details once, and accept your terms and conditions before anything is submitted. Consent is captured at the point of upload, which is what makes the result usable.

You approve what you want

Everything arrives in a pending queue. Watch each video, then approve or decline it. Nothing can be downloaded until it has been approved, so nothing leaves the platform without a human decision behind it.

Your library grows, and stays yours

Approved videos sit in your library, rights cleared and ready to use. Feature the best of them, sort them into playlists, and download them whenever a campaign needs feeding.

The point is control

You have the guests. You have the venue, the event, the route, the view. What you have not had until now is a way to turn that into a library you own.

MOATS puts you in control of the whole chain: who contributes, what gets approved, where it ends up. The library is never finished, because every event and every season adds to it.

Rights cleared at the point of upload, not argued over afterwards

Your property, your event, your people, not stock footage

A library that keeps growing instead of a shoot that keeps ageing

Nothing published without your approval

The modern travel industry runs on video and travellers trust each other

Why authentic video outperforms the glossy shoot

Good UGC is genuinely hard to get hold of

Shoots are expensive and dated on arrival

Working with creators is a negotiation every time

Licensing and rights are the real risk

Stock footage is not your property

Nothing is checked before it goes out

So NaviSavi built MOATS

How it works, in more detail

Generate and display your QR code

Your audience uploads, on their own phone

You approve what you want

Your library grows, and stays yours

The point is control

Start building your library

The modern travel industry runs on video and travellers trust each other

Why authentic video outperforms the glossy shoot

Good UGC is genuinely hard to get hold of

Shoots are expensive and dated on arrival

Working with creators is a negotiation every time

Licensing and rights are the real risk

Stock footage is not your property

Nothing is checked before it goes out

So NaviSavi built MOATS

How it works, in more detail

Generate and display your QR code

Your audience uploads, on their own phone

You approve what you want

Your library grows, and stays yours

The point is control

Start building your library